I’ve been working with a company called Minerva Laboratories for a few weeks now as a Market Analyst, working on a strategy to expand the business into markets other than ear moulds (for use with hearing aids). It was a bit scary, still is a bit, its challenging. If anyone has advice, that would be great. A few things I’m finding helpful are;
- Get away from your desk, talk to people
- Have a plan, or at least a structure to your day
- Asking extra questions is important but don’t get distracted
It is teaching me to be a Marketer. I am quickly learning that while learning in University was really interesting, theory is different from application.
On the other hand I really like it. I believe in the business, the market feels right and my research is beginning to indicate that we could do well. I’m looking forward to presenting the strategy. And they have a 3D Printer, and that makes me drool.
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